Question 4

How did you use new media technologies in the construction and research, planning and evaluation?

Here is a video i created to answer the question above.

Question 3

What have you learnt from your audience feedback?

Question 2

How effective is the combination of your main task and ancillary tasks?

How effective is the combination of your main task and ancillary tasks? on Prezi

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Here is a video I have created to compare certain aspects of my trailer to a professional trailer.

Comparison of my print products to professional products.

Magazine Covers


Here is my movie poster followed by an edition of 'FILM' magazine which is a very popular and successful film magazine company.


I think my film poster looks quite professional next to the other poster. A major attribute in both covers is there colour scheme. I have created my cover with a simple colour scheme of black, red and white as these are colours which are bold and work well together, they could also be described as 'dangerous' colours. The professional cover also has a similar colour scheme which contains very few colours to help build up the effect.


The professional cover has a large image in the centre of the screen, this is used to help build up the thought that this is the most important factor of the whole magazine cover as it is large and has no strap lines or sell lines covering his face, i have attempted a similar thing with my film poster, as the image is in the centre of the screen and is not obstructed by any other sell lines. This is to show the reader that the image is the most important but on the whole cover.

Also, both sell lines for the movie featured are located in the bottom third of the screen under the image, this is to show the importance of the image and that the text is paired with the image. I have imported the name of my film from my poster in the same font, this helps link in with my film and shows the importance of the text to the film.

Both covers have sell lines located to the side of the images, also in both images certain words are in a bigger font than others, this is so the audience can see a name more visibly and might be attracted by there name if the word in large text is a famous name or film. This adds a professional feel to the magazine cover and both have bar codes in the same place, this just simply adds effect to the film cover.

Film Posters

This is my film poster and i will compare it to the film poster of the film 'The Blair Witch Project'.

Both films are of the horror genre so stereotypical to the genre is the colour black as darkness builds up fear inside the audiences head, so this is the colour which appears the most on the film poster. Both backgrounds are mainly black with white writting on as this stands out well and is easy visible. Another thing is that both images are surrounded by the black which builds up the feeling that they are trapped, with my movie poster showing a light up area leading towards the hooded figure which acts as a guidelines for the readers eyes, this adds to the 'trapped' feel. This is similar to the professional poster as the darkness surrounds the persons face and shows that he is 'trapped'.

Both posters are fairly free of sell lines and things covering the image centred, this shows that they are the most important thing in the poster as they are not covered. However their is sell lines for my trailer at the top of the screen which includes a quote from my magazine cover so this interlinks with my cover, i have also included the same font as this helps build up a feel for the trailer. The main head of information for the professional poster is above the image and below the trees.

In both posters the names of the production team and companies are at the bottom of the screen as this is mainly where they appear on movie posters. Mine also has a link to the movies poster at the bottom of the screen as this helps it look more professional. My trailers title appears in the same location as the real poster but mine has a much more overpowering presence as mine is in a larger more bold font which stands out well and catches the readers eye.

Final Magazine Cover

This is my final magazine cover. I have now added the image into the cover, i have faded the image so its blends into the background and the image is centered. The sell lines do not obstruct the image as the image is the main focus of the magazine, the title for the film links in with the poster as the same font is used, this stands out well from the poster. I have added small but important details to the cover. The link for the magazines website appears at the bottom of the page to add a professional feel to the cover. I have added a bar code and price to the cover so it looks like it can be shipped for retail. I have also added the monthly edition to the top of the page so the reader can identify when the magazine is from.

Early shots of Magazine Cover

This is the very start of my magazine cover. I have, like my poster, went for a simple black background as this helps build up the feel of a horror genre. The masthead at the top of the page is in a large text with a styled font, the last and first letters are in a red colour this is because i felt like i had to add a bit of colour onto the magazine.I have now added the major sell line onto the poster, this is located in the bottom third and is promoting my film. There is some text about the film which is there to attract the reader. The title of the film is in large text which is the main focus of the lines which catches the readers eye, the magazine links in with the poster as the font is the same for the title. I have also added a sell line at the top of the page to make it look professional, ive also added colour here.
I have now added my main sell lines to the right of the page, the magazine is now complete for sell lines, i have located them to the right of the page so the image when placed in will be the main focus of the poster and will not be majorly obstructed by sell lines. During the lines i have made certain names or people of films larger so they have the most focus, this is to make it look more professional.

I have now finished my magazine cover i just need to add my image into the magazine and it will be complete. I have added small but important details to the cover. The link for the magazines website appears at the bottom of the page to add a professional feel to the cover. I have added a bar code and price to the cover so it looks like it can be shipped for retail. I have also added the monthly edition to the top of the page so the reader can identify when the magazine is from.

Final Film Poster

This is my final poster for my film. The main focus of the poster is on the centered image, the lighting leads up to the figure and i have used photoshop to darken the image so that it blends in with the background whilst the figure is still visible. The lighting acts as a tunnel which is surrounded by darkness so this fits in with the films name 'isolation' as they are surrounded alone with the dark hooded figure. The main title is in large text which stands out well against the black background and catches the readers eye, the style of font works well with the films genre as its in a horror style font.

The sell line at the top of the page helps promote the film and adds a professional feel to the poster. Another sell line is located directly below in the upper right third of the poster adds another dimension to the poster and this also looks professional, i have linked this in with my film magazine as the quote is from there. The link to the films website is at the bottom of the page, this is because during my research i found out that is the place they are usually found.

I have now added the movies 'release date' to the lower third of the poster in a size text that stands out well but doesn't dominate the poster, this is another thing i have added to make it look more professional and to make it more appealing to the audience. I have now completed adding production names and adding names for recognition to my poster, this is now complete. It has names from people who 'helped create the film' such as graphic designers, executive producers and sound production. This adds an extra professional dimension to the overall poster.

Production Update

I have now collected all the footage for my movie trailer and i am in the process of editing it. I have created some animation in Flash for my trailer for the production companies. I have also taken all of my photos for my magazine and poster. I have also completed my final film poster and i have nearly finished my magazine cover.

early shots of film poster

This is an early shot of my film poster. I have chosen to go with a plain black background as i believe black backgrounds work best for horror posters. I will place an image in the centre of the screen when i have taken the image. I searched the website, dafont.com, to find a suitable font for my main title on my poster and have found one which i think works well with the trailer and its genre. The title is located in the bottom third of the page, this is so the main focus of the poster will be on the centered image when i have completed the poster.
I have studied a few horror movie posters and have added a few lines to my poster to make it look a bit more professional and to add effect. A lot of horror posters have got a link somewhere on them for the films website, so i have added a link at the bottom of the page as i think its the best place for the link. I have also added a sell line to the top of the poster as this adds effect to the poster and makes it look more professional.
I have now added the movies 'release date' to the lower third of the poster in a size text that stands out well but doesn't dominate the poster, this is another thing i have added to make it look more professional and to make it more appealing to the audience. I have started to add names in small text underneath the poster, this is to help promote the production company and the actors. At the moment there is four names for the actors and some of the production companies.
I have now completed adding production names and adding names for recognition to my poster, this is now complete. It has names from people who 'helped create the film' such as graphic designers, executive producers and sound production. This adds an extra professional dimension to the overall poster. I will now add the image to the poster and it will be then complete.

Final Project

Logos

This is a video i have created showing some different logos which i have drawn that i may use for my trailer. I have hand drawn them and then captured them on tape. I have used final cut pro to edit the video and then used garage band to create a soundtrack suitable for the video.

Media Promo video

This is a video i have created to promote media studies. Making this video has helped me develop my skills in creating a promotional video because i have had to use the software Final Cut Express which i will use to create my trailer. I have also had to build a soundtrack using Garage Band and created a logo for the start of my video.

Animatics

This is my animatics for my trailer. I have created a soundtrack using garage band to help build up the feel of a horror genre.

Skills Development from 6/9/10

All of these photos where taken on the 6/9/10 at Teeside University during a course on using 'Final Cut Pro' and using the cameras for filming.

This photo is one of me using the macs at Teeside university, i am using the software final cut pro on the system and i was editing what i had filmed earlier that day.
This is a shot of me, and my partner for the day, filming some different types of shots near Teeside university.
This is a image of me using the camera to take a pan shot.
This is a longer shot of me using the camera to take a pan shot of the surroundings.
This is a shot of me learning about the different buttons on the camera and learning how to use the camera to the best of its abilities. I also was getting taught about how to use the tripod for the camera.

Skills Development 6/9/10

On the 6/9/10 i went to Teeside University to develop my skills, using a high definition video camera and to gain experience using the software Final Cut as this is the software i will use to edit my trailer and create it.

First of all i had a tour of the HD video camera and learnt about all its different buttons, i also got shown how to set up a tripod effectively. I then was shown how to use the tripod to create professional looking shots such as a pan and a high/low angle shot. This gained knowledge will help me create a good looking, professional trailer.

Me and my partner then went out on the universities campus and filmed a variety of different shots using the camera, we took close up shots of flowers, we used changed the white balance on the camera to show the flowers best colour. We also filmed long zoomed shots of signs and used the focus to create the best picture quality available, we then practiced by zooming out from the sign to create a good shot that sets the scene. We also created some tracking shots of cars going past which helped me get a feel of a pan shot. Also we filmed some action shots of my partner crossing the road which me develop my skills.

After we had filmed all of our shots within the time limit we then went back into the university and got showed how to do a variety of different things on Final Cut. We then plugged the camera into the mac and got all of our tape copied onto the machine. We then started editing the shots, we trimmed them using the razor blade tool and placed a couple of the shots into a sequence that looked professional. We added a soundtrack and made sure that the music matched the image on screen.

After we had created our own film we then had to create a trailer for the movie Gladiator, we had all the different shots in the bottom left screen and we had to slot a couple of shots into the timeline and add a soundtrack and dialogue, a key thing i learnt whilst doing this was how to fade the music out when somebody is talking so you can hear the dialogue properly whilst still her the soundtrack in the background. I also used effects such as transitions to make the film look more professional.

Overall i think the trip to Teeside University was very helpful as i found out how to use the video camera effectively and how to create the best shots look professional. Also i now feel comfortable to use Final Cut to edit my trailer as i think i know how to use it well, since before the trip i had never used Final Cut before i thought this trip was very helpful and helped develop my skills greatly.

Shots of me completing tasks

Here is a few image of me completing tasks for my trailer and blog.

This shot of me taking a still for my recce.

This is a shot of my adding some colour to my flat plans.
This is an image of me completing my storyboards.

Post-It-Note video about my inspirations from my trailer

This is a quick video i made about what films have inspired me to create my own horror film trailer.

Films such as Paranormal Activity and The Blair Witch Project have inspired me because of there unique way of filming, they have used a hand-helled in a documentary style and i think this is perfect for a horror film.

Also characters such as Jason and Scream have inspired me because of there look and style, i wish to recreate something similar in my "Killer".

Skills Development

Here are a few images of me practising and improving on my photography skills using a simply digital camera.

The first two images are of the sky, I have been developing my skills of taking shots of the sky because when i create my trailer i will be taking shots of the sky to show the darkness and possibly the moon, by improving on these skills now i will be able to produce better shots for my actual trailer.

These next two images are of me practising with the zoom button, by developing an understanding of the zoom button i can achieve better shots in my trailer by using the camera to its full abilities.

Flatplans

These are my flat plans for my movie poster and my film magazine.

This is my film posters flat plans, it is a rough idea of what i want my film poster to look like. The first thing you notice when you look at the poster is the centred image of the cloaked figure, you notice his blank face around his hood as this stands out to the audience, the path is leading up to the figure so this makes the reader concentrate on the figure. Also the red pool of blood that the figure is stood in stands out as his weapon is glistening red. This element shows the danger of the character.

The surrounding trees show that the figure is in some sort of wood and is in the middle, trees are seen above and to the left and right of the figure showing that he is surrounded and is trapped. The red and brown in the trees represent that the season is autumn so this also helps with the darkness element.

The films name will be in a large red font at the top of the screen, with the font in a style that could be represented as blood dripping downwards as this will help show the films genre and build up the figure. The slogan for the film will be catchy and show its horror genre, this will be located just below the hooded figure to show that it is about him.

At the bottom of the screen is where all the actors names will be, this will also be where the production logos will go and the names of the companies involved within the making of the product. Also the films website will be in the centre of this area and will be advertising the website in order to gain some traffic to the website.

This is the flat plans for my film magazines front cover.

The very first thing you notice when you look at the magazine cover is the centred background image of the star, this stands out as the colour around the star makes the whiteness stand out against the surrounding colour. Once you are looking at the star your eyes notice the knife in the middle of the page and your eyes move down the knife and notice the blood on the weapon and the sinister blood pool dripping of the knife, this builds up a strong genre of horror within the front cover. Your eyes then travel back up the blade and look at the handle with the hand holding the weapon, you can see blood on the assailants hand and you automatically think he has murdered somebody.

The star is a demonic star, which intrigues the reader as they think the picture has a deeper and darker feel than first thought. There is also a few markings around the star and the audience may think that the person holding the knife may have carved the star himself since he is holding a knife.

The masthead is at the top of the page in a large bold text, this stands out against the white simple background, the style of text puts the concentration and main focus onto the first letter of the masthead. Just above the masthead is a small piece of text which reads "The UK's most popular monthly magazine", this adds a bit of credibility to the magazine. Just under the last letter of the masthead is a small piece of text outlining which issue the magazine is.

The main sell and strap lines are located under the knife on the right hand side, this is too show the main focus of the magazine is of the featured image, however there is a large area at the bottom right for other major sell lines, i aim to reduce the white unused space by packing it will sell lines that will entice the target audience and make them purchase my magazine.

Storyboard

This is my storyboard which is hand drawn by myself, i have created this so when i film my trailer i know what shots to create and in which order. I will talk about each shot of my storyboard.

!. This is the first shot of the trailer, it is a long shot and is a group of friends celebrating one of the main characters 18th birthday, this will be filmed from the characters point of view using a hand helled camera in a documentary style. The dialogue here is about where the group are going camping later on that tonight to celebrate,

2. The next shot is off an older woman talking about how some murders happened 15 years ago in the woods on the edge of town and how she believes the culprit is still alive. This shot is a medium close up.

3. This will be a text slide that will try and intrigue the reader.

4. This is a shot of the group getting the backs packed ready to go camping in the woods.

5. This is a long shot of the woods, something in the distance flies past but it is too fast to be seen. This will be a long shot used to set the location.

6. This shot will be of the night sky, possibly the moon, this is too add tension to the trailer and set the mood.

7. Shot seven is off the group walking down an alleyway type walkway with there camping gear, this will lead onto a shot of them walking through woods on a path. Long shot.

8. This will also be a long shot of some of the characters entering the woods.

9. A scream is heard in the distance and the group look a little bit startled and look about, in the end they end up joking about it and just move on.

10. This will be a follow on shot from shot 9 and will show the group walking into the thickness.

11. A black silhouette is shown in the distance against the dark background he is hardly noticeable.

12. A shot is shown of the group unaware of the figure.

13. A similar shot to shot 11 will be shown.

14. Filming with the hand helled camera you see the figure in the background but the group do not notice this. Long shot.

15. A twig is heard being snapped and the group stop and closely listen and look in the direction the sound was heard.

16. A shot will be shown from the direction of the twig snap, looking towards the group with the black figure on the complete opposite side and in the background of the group. Long shot

17. A medium close up of the figure reveals he has a weapon on him.

18. A close up is shown of the assailant with his weapon.

19. A shot is now shown of one of the group on the phone looking worried as he is given bad news, the group now start to worry

20. The group keep heading into the woods towards there destination, facial expressions are shown here to be worried.

21. A long shot is shown of the figure behind the group closing in on them. Long shot.

22. This shot shows the extent of the danger as the figure is closing in on a member of the group that is lagging slightly behind.

23. This is a medium shot which shows the figure reaching out to grab the character.

24. A black screen is shown, the sound here is a muffled scream and unpleasant noises.

25. A close up of a bloody weapon is shown with a pool of blood on the floor. The weapon is dripping into the pool.

26. This shot shows the group have noticed his disappearance, this unnerves the group and they panically shout for him.

27. A Long shot is shown from the characters camera of the figure in front of them.

28. The group shout and scream and start to run in the complete other direction, away from the figure. This is shown from the characters camera so not much is seen but running away. Fast paced scene.

29. From the camera you can see that the group run right into the figure.

30. The camera is dropped and all goes silent, this lingers for a while and heavy breathing is heard, This is a key shot and the final shot in the trailer.

Photo shoot plans

For my photo shoot i will be using a standard set up. The camera will be facing towards the subject down the middle, the key light will be on the left hand side to the camera and will provide most of the light. The fill light will be lower than the key light and will be used to fill in the shadows.

Recce of location

This is a recce of the locations i will film my trailer in. Even though my trailer will be less than two minutes long there will still be a lot of places i will be filming in as a trailer is like a montage of the whole film.

Below is an image from Google Maps which shows the main area i will be filming in, this area is full of dense trees and bushes, with mud paths leading all over, this is a prime spot to film in as it will help create the feel of a horror film.

This location will be used for the earlier scenes as this will be where the group are scene walking towards the woods.

This is another location for the earlier scenes, this will be used to show the characters entering the woods as this area is a few 100 metres away from a large wood.

This location is nearer to the main woods and is on the way, this is a nice area to film in as it has a lot of trees and would create a spooky atmosphere, as long as the lighting is right.

This area is a great little spot to do some filming in as it is an enclosed pathway with lots of green trees and bushes on either side, this when dark will create a creepy and tense feel to my trailer.

This is a cracking spot to shoot the shots of my hooded figure as it will be an extremely dark area with lots of trees around, creating an eerie feel and look to my trailer is essential and i believe this will be a prime location to film in.

This location is good and will be used to shoot some of the earlier scenes as, even though it is enclosed it is surrounded by buildings so it can only be used to show the characters leaving civilisation towards the woods.

This will be a spot i will use for the main parts of my film as it is a cracking spot, it has trees on each side and a small river running down the middle which will help build up a sense of a horror film.

Risk Assessment

Location: Woods

Hazard Level: medium

Why is it a hazard: since i will be filming when the visibility is low, and some the scenes require running there is a possibility you could trip over and injure yourself.

Prevent the risk: During the day when i can clearly see i will mark out a route and ensure that there is no objects blocking the route for the scenes and ensure that there is nothing that could injure somebody such as glass, on the floor.

Location: Woods

Hazard Level: very low

Why is it a hazard: When i will be filming i will be using bright torches since the visibility is low, there is a minor chance that during one of the scenes somebody could accidentally get temporary blinded by the light if hit directly in the eyes and could stumble into a tree.

Prevent the risk: I will ensure that nobody gets the torch directly in their eyes by telling all my actors about the light and that i will shout out if i am rising the torch above shoulder height.

Created production logos

Here are some production logos that I have designed and created which could be used within my trailer.

The first logo is called True Blood, the background image is a blood stain with blood running downwards. I have created this logo because since the genre is horror then the production company would be of the horror type so they would have a horror style logo. I think this logo works well as the text stands out well against the sharp background. Also towards the bottom of the logo, NathanBlairMedia.INC. is written to show that this brand is part of a bigger company.

This is the second logo I have created, the first thing that catches your eye with this logo is the large, bold red text at the top of the logo, it was skull crushing finale, with productions towards the bottom of the logo, this also is a logo from a horror company as you can tell from its name, the background skull is simple and plain which is an easy image for the eye, no bright colours, so adds effect. However i believe using photoshop i could make the skull much more effective by adding shading and dark effects to it.

The third and final logo i have created is a bit different to the others, this logo could be used in a wide range of production companies as it does not have specific look or feel of a genre. The alternative colours on each side show its contrast and stands out well, this also catches the readers eye. The text down the centre is clear to read because of its bold font.

Proposal of ideas

My trailer will be of the horror genre, it will contain some text to fill in the audience a bit about the story as the actually trailer will not contain much dialogue. I will be using a hand-held camera to film my trailer and it will be in the style of a documentary.

My trailer will start off at a party and you will see that it is one of the characters 18th birthday so that is why he is filming, the group are talking about going out camping into the woods later that night because of the occasion.

Now the camera switches to an older character who looks spooked and talks about something that happened in the woods a long time ago, they talk about how there was a series of murders but nobody was caught and how they think the killer is still alive and just as sinister.

You then see a shot of the characters with large bags on there back joking on and going into the woods, suddenly a large high pitched scream is heard in the distance, they look slightly confused but not fazed and after a quick turn of heads they keep heading inwards.

You can now see its getting visibly dark.

The next couple of shots are of a dark hooded figure with a large weapon, the figure stands out in the shot but is covered in darkness, a couple of these shots are quickly switched back and forth between the figure and the group unaware of his presence.

A snapped twig is heard and the group look in that direction and a shot is shown from the direction looking at the group with the figure on the other side, the group is still unaware.

One of the group receives a phone call from their mother telling them that there has been a murder of a girl they know on the edge of town.

The group look worried as they know the woods stretch all around the town, but they decide to do nothing about as they don't want to ruin the celebration.

More shots are seen of the figure and as one member of the group decides to go to the toilet this is when the figure strikes and you hear the character muffed scream slightly, time passes and the group gets worried, they wander into the woods shouting his name until they find a pool of blood.

They all look worried and scared and hurry back to the centre only to find all of there stuff is gone.

One thing leads to another and you hear a scream and then the characters start shouting and running so the camera shot is blurred and you don't see much.

Eventually the camera is dropped and the character hits the mat, and then slowly the shouting stops.

The last shot is of the figure picking up the camera and you hear its heavy breathing on the sound.

Institutional Context

Job roles:

During the production of my film trailer, i will take on board a number of different roles in order to complete my task, here ,listed below, is a few of the jobs i will be doing.

Costume/Props:

I will be in charge of organising every characters costumes, this may consist of my making or purchasing costumes from shops such as oxfam as i will only being using them once and want a cost effective option. It is important that the costumes are correct for the genre and are suitable for the trailer otherwise the trailer will not be effective, also this is an important role as the costumes will help the representation of the characters. Along the production line i will also be using props for the trailer, this will include me either making, finding or purchasing props for the trailer.

Script/Storyline:

This can possibly change during the process of filming as when filming i could suddenly want to

improve on the script. It is important to have a script so the actors know what to act out, what they will say and what facial expressions they will have. This is a key part of the production and has to be perfect otherwise the trailer will flop and not attract its audience, as if the the storyline was rubbish then nobody would be intrigued by the trailer and want to see the film. So it is important that i create a script that fits with the genre and attracts the target audience.

Lighting:

Lighting is a key factor in creating a quality trailer, i will decide on whether i will use natural lighting or use lights. Lighting is important as it can create the mood, such as dark lighting in a horror film would set the mood and create tension. Lighting is also important in setting the mood.

Health and Safety:

This role is very important in the whole production of the trailer, since i will ensure all people involved are safe this is a large and key role, risk assessments of all locations i will film in are essential and will help me eliminate risks and reduce them to a minimum so nobody will get injured and and everyone involved will remain healthy.

Editing and post production:

Editing and post production is an important role within making the trailer as it involves editing each shot so they fit smoothly together in order to create the best effect. I will also need to edit the sound and add a soundtrack if possible. This process can also involve visual editing, special effect editing, adding in transitions and adding text slides. All of this is important as it will complete the trailer and ultimately, make or break the trailer.

Primary audience research

I will start my primary audience research off by asking 20 people, 10 male and 10 female, at random in the library to complete my questionnaire, this will help me gain a better understanding of my target audience and there wants. Here is an image of my questionnaire template.

Since the image above is hard to read i have posted the contents of the questionnaire bellow;

___________________________________________________________________

Audience research Questionnaire
Please circle only one answer per question.

Gender- M F

Favourite genre of film? - Horror Action Comedy ChicFlick Thriller RomCom Drama Fantasy Romance Adventure Crime/Gangster

How often to you visit the cinema each month? - 5+ 4 3 2 1 never

If you visit the cinema, who do you go with? - Friends partner family on your own

Do you prefer to watch films at home or at the cinema? - Home cinema

How often do you buy films? - Very often frequently sometimes rarely never

Do you buy films that you have already seen? - yes no

Would you watch a film simply because it has a specific actor in? - yes no

Would you watch a film simply because it has been directed by a specific director? - yes no

What is your favourite non alcoholic drink?- Coke fanta sprite Dr Pepper tea coffee orange juice water

What is your favourite alcoholic drink?- Larger/beer cider wine spirits alcopops

Out of the following, which music genre do you prefer? - Rock Pop Hip-hop R’n’B Indie Metal Dance Trance Rap Drum’n’Bass

How often do you read film magazines?- Never Rarely Sometimes Often Very often

What is the maximum price you would pay for a film magazine?- £1 £2 £3 £4 £5 £6+

Thank you for completing this questionnaire

___________________________________________________________________

From this simple questionnaire i have found out some key facts, also since i had already found out the age and gender of my target audience from my secondary research this has only helped me find out more.

This is a pie chart i have created from the feedback i gained from my questionnaire. As you can see the majority of people said that horror was there favourite type of genre, comedy came in second and action third. 40% of the people preferred horror as there favourite so this tells me that i have a wide and large audience to aim at.

I have found out that people visit the cinema about twice a month and normally visit the cinema with there partner or friends, however people prefer to watch films at home. I found out that people frequently buy films, also films that they have already seen before. A major question that was answered was "Would you watch a film simply because it has a specific actor in?" this question was answered with 80% of people saying they would, however only a minor 15% said they would watch a film because of a specific director, this have given me a good insight into the importance of actors.

I also completed some research into peoples tastes in music and drink, i found out that coke was voted the most popular non alcoholic drink and cider topping the question for favourite alcoholic drink, this has helped me understand what my target audience like. Also i found out that rock and pop music scored equally high for the favourite genre of music.

Secondary Audience Research

I have conducted some secondary audience research for the film, "The Exorcism Of Emily Rose" as the genre is horror. I have found out some statistics for this film from the website 'PearlandDean'; 51% of the audience are females and 49% males, this fact doesn't give me a clear insight into the different genders for genres as the both have practically the same percentage of male and female viewers. However the age group which this film was for is clear, 55% of the audience where between the age of 15 - 24, 30% of the audience is between the age of 25 - 34, 12% of the audience is between the age of 35 and 44, and finally 3% of the audience is 45+. Also 0% of the audience is between the age of 4 and 14. This have given me a good insight into what age group i would aim at, 55% of "The Exorcism Of Emily Rose"audience are between the age of 15 and 24.

Paranormal Activity, released in November 2009 is a film in the horror genre, this film is unique because it is filmed in a style of a handheld camera documentary by the characters. I found the following information on the website 'Pearl and Dean', Paranormal Activity's audience was 53% male and 47%, this still leaves the gender for horror genres open as they are both close numbers with only a 6% difference. However the age the films audience was gives us a good clear view, with 79% being aged 15-24, this is a very large section and 21% being over 25. This gives me a good clear view of what age i should think about aiming at as Paranormal Activity is a similar film to one i wish to create a trailer for.

After looking at a few different horror films i have found out that this genre is mainly aimed at males, however they are also aimed at females but more Gorey films with violence are aimed at males. Also i have found out that horror films are clearly aimed at 15 to 24 year olds as this is there main audience, also they are aimed at 25 to 34 year olds with only a small percentage aimed at people older than 45.

From my secondary audience research i have found out that horror movies are generally aimed at males, but also females are still a large proportion of their audience. Also i have found out that the horror genres main audience is between the ages of 15 and 24.

This is a video profile for 'townies' who, from my secondary research, are my target audience for the horror genre. I found this information out from the website 'UK Tribes' and the video from 'YouTube'.

Deconstructing magazine front cover 2

This magazine cover is from the company 'TOTAL FILM' and the main focus of this magazine cover is the film 'Jenifer's body' which stars Megan Fox.

The colour scheme here is simple yet effective, the plain white background makes it easy for the text and image to stand out well. The masthead is in a large red text which stands out and instantly makes the magazine recognisable as TOTAL FILM are a well known magazine company.

The main image of the cover is if Megan Fox from the film 'Jenifer's Body', she is wearing a cheer leading outfit and is showing a lot of flesh which will entice the male readers, she is standing in a dominate pose staring straight at the camera which shows her dominance and may intimidate some people. Firstly you think it is a harmless image but when you look closer you can see blood dripping from her right hand, this gives the cover a dark twist and the blood stands out well against the white background, the reader now knows why there is so much white space, as the blood stands out well. Megan Fox's pose and hand now makes the cover look a lot darker and we understand a lot more about the film, which is called 'Jenifer's body', as this film sounds like a chic flick we now understand it has a much darker feel.

The Magazines selling line is ‘our biggest preview ever! ’ The bold sans-serif font stands out and as ‘BIGGEST’ is in a different colour it is also made to stand out, the word biggest makes people think that this is something that they defiantly do not want to miss out on. The tag line is positioned in the left third of the magazine; possibly the most important part of a magazine cover as it is not covered on the shelves. The date,price, issue number and magazine web address are interestingly positioned between the top of the ‘M.’ The web address is the largest of these and again reaffirms the name of the magazine. These texts are black so do stand out against the white background, but not as much as the red and blue texts do. The top right of the cover shows 3 images of films that are featured inside the magazine, like Jennifer’s Body they are current films. The images are placed in individual grey boxes that are manipulated in different directions to be appealing to the eye. The images have the film title and page covering the bottom of the image. This is an interesting and eye catching way to display cover lines.

The left hand side of the cover displays a Grey/ Blue/ White arrow that is pointing toward Megan Fox. The arrow has ‘the future 100’ written over it in American football shirt style writing that works well with the cheerleader outfit. Directly below the arrow is ‘everything that matters over the next 12 months’ as this is positioned in the left third it is constantly on show and attracts the eye. The writing is very simple and the grey writing mirrors the grey arrow. On the right hand side below the masthead is ‘A TON OF EXCLUSIVES!’ a bold capital font is used,continuing the blue/ white theme. This title is eye catching as people want to read ‘exclusives.’ Large numbers appear to be used over the cover;100, 59, 53, 94, 128. This is done to create the illusion that the magazine is full with articles. ‘PLUS’ stands out as it is positioned on a spacey white area and uses a bold red font that is similar to the masthead. The barcodeis situated on the bottom right hand corner of the cover; possibly the least important part of the cover. This cover uses white space efficiently to break up the variety of cover lines and stories that appear on the cover. The cover clearly expresses that the magazine is a film magazine; combining the masthead, imagery and cover lines. This magazine cover is simple, yet effective and that is what I would like to achieve with my cover.

Deconstructing trailer and film poster 2

Paranormal Activity on Prezi

Deconstructing magazine front cover 1

This is the first magazine front cover i will create, it is from the magazine EMPIRE which is possibly the most well known film magazine and is well respected within the film industry. The cover is the months edition of the magazine, June.

I think that this cover is an excellent one and does its job of attracting the reader well. The colour scheme works well, there is a small range of colours used; mainly reds, black and shades of blue, this is good because it makes the cover look very professional. I like the small range of colours used on this cover as i hate covers will lots of different colours as they don't look professional and sometimes spoil a well laid out effective magazine cover. However this is not the case here.

The main focus on the cover is the large red writing, the first thing you notice about the magazine is the name of the magazine at the top of the page, EMPIRE, this text is laid out in a bold font in large red writing, the text here is the largest on the cover, this makes the title stand out well against the dark background so as soon as you see the cover you recognises the brand.

Also in large red writing is the word 'inception', this stands out well. The word inception is in the centre of the page and stands out well. The image behind the main sell line works extremely well. The image is of the main character in the film inception. The image stands out from the page and is one of the main points of the magazine cover. The image is in the centre of the page and his head covers part of the title of the magazine which tells us that the image is important. The other sell lines are around the image but not covering the image, this shows us the images dominance on the page. The sell lines are slanted inwards so they look like the image is moving forward. This is key to the magazine, the film inception is about mind tricks, where the main character (image centred) can do anything with his mind, including moving buildings so the text around him help build up the thought that he is causing the text to do that. This is an extremely important factor on the magazine. The red text, 'inception' covers the image and centres the page because the film is relatively new out so not many people know about it, the text here makes the film easily identifiable to the audience. The line below this text reads; "the matrix meets 007 'on steroids!'", this builds up an exciting image in the readers head, 007 and the matrix are hugely popular films which millions of people have seen, so the line "the matrix meets 007 'on steroids!'" suggests to the reader that the new film is similar to these films but better. This will intrigue the reader and entice them to read on.

Other major sell lines around the magazine cover have very famous new films coming out, which would normally headline the magazine, such as; Batman 3, Toy Story 3 and Predators. Since these major films only have a small sell line it tells us that the main film 'inception' must be excellent as it covers most of the page and dominates the others. The smaller sell lines do a good job on enticing the reader to go on as they only have a small amount of cover space but will defiantly get a large amount of pages inside the magazine.

Overall the magazine cover works extremely well, the main focus of the cover is on the film inception, and all the other sell lines and points fall into place around the image. Also the style of the text is brilliant as it goes extremely well with the image and builds up an excellent cover. If you have knowledge on the film then you will understand how well the text falls in place around. The colour scheme is dark so this suggests the genre of the main film is a dark thriller. I will try to recreate something similar when i create my magazine cover as the colour scheme builds up the genre of the film very well and the whole cover looks very professional and it is very effective at enticing the reader.

Deconstructing trailer and film poster 1

Promotional Deconstruction - The Blair Witch Project on Prezi

Choosing a Genre

In this post i will embed some different film trailers with a range of genres, i will then evaluate the genres and find out which genre i would like to create. I will look at trailers within these genres; Action, Comedy, English Drama, Gang Culture and Horror.

The World Is Not Enough (1999) - Action



Ali G Indahouse (2002) - Comedy



This Is England (2007) - English Drama



Kidulthood (2006) - Gang Culture



Wrong Turn (2003) - Horror



Now i will look at the trailers above from a wide range of different genres and decide on which genre i would like to create for my trailer. I will take into account if i could actually recreate the trailer, for example i couldn't recreate a hollywood film with lots of special effects as i do not have the resources.

The first genre i chose to look at is action, i chose this genre as it is one of my favourite genres and is very entertaining. The film trailer i chose was, The World Is Not Enough which is a James Bond film what was made in 1999. The film opening is quite hard to recreate as it is very fast paced with lots of different shots, the tempo is very fast. The shots are difficult to recreate as they switch from a speed boat to a hot air balloon and i do not have access to these things. Also the location of the different shots are hard to recreate as they are filmed in a wide range of different locations. There are a lot of explosions and gun fights in the trailer which i cannot recreate as I don’t have the resources. For the simply reason that i do not have the resources, I have chosen not to make my trailer from the action genre.

The next genre i will look at is comedy, the trailer is from 2002 and it is Ali G Indahouse. Comedy is one of my favourite film genres and one I will consider when i create my own trailer. The film opens with a funny gun fight between two gangs, both of these are dressed brightly and create the effect in the viewers mind that it will be a comedy film. The audio at this time is hip-hop to help build up the feel of the gangs. This trailer would be hard to recreate as of the bright costumes and the location of part of the trailer is in the House of Commons. The Trailer builds up the comedy genre by the audio as it goes from dramatic music to Ali G in the House of Commons telling the Prime Minister to “Relax, you batty”. This genre would be hard to create as if the actors are not funny then the trailer will not work, and the genre would be distinguished.

I will now look at the genre which is English Drama, The trailer is This Is England from 2007. The film starts with music from the 80s, and the first image is of Margret Thatcher, you see a lot of famous things that happened within the 80s, you then see the characters and they are also dressed differently from the current time so you automatically think that the film is set within the 80s, this would be difficult for me to create as I do not have the costumes for this era. The beginning of the film starts light heartedly when the skinheads joke about with the boy, however when one of the main characters the film meets the boy the joyful music stops and you get a darker feel about the film, also you hear shouting from the character so this builds up a dark feel. The film is quite shocking as it contains a boy trying to buy alcohol and cigarettes, also the trailer contains violence and vandalism. This is a genre I believe i could create but it would be difficult.

I will look at the trailer from the film Kidulthood from 2004 which is from the genre gang culture. The film starts off with a shot of the title zooming in slowly, this builds up tension. The trailer then quickly shows different shows which create an urban feel, along with the grimy soundtrack. This trailer would be difficult to recreate because it is set in central London with a lot of the trailer set on a large council estate, also there is a lot of violence. There is a lot of fast paced dialogue which builds up tension, along with the rising tempo of the film. The trailer suddenly ends with the title back on the screen and the music stops. Then the final shot is off one of the main characters saying bye mum and closing the door. This is something I would like to create as has a good effect for the closing scheme. This is a genre I will consider when I decide which genre to create my trailer on.

The final trailer i will look at is from 2003, and from the genre of Horror. The film is Wrong Turn. The film starts off with a car crash, it gives the viewer a shock as it quickly kicks in. The music is quite slow and mysterious, the tempo slowly rises with a few bumps along the way which makes the audience jump, the tempo rises to a sudden stop and then the action starts in the trailer, the video makes you jump during the short clip and makes you want to watch the full film. The film is set in a wood which also adds to the effect. I really like this trailer as I believe I could create something similar to this, the loud bumps make the audience jump. This genre is one of my favourite types and one I will seriously consider when I pick the genre I will create.

The genre I have chosen to create for my trailer is horror, i think this genre can be created using good sound effects and a decent location to film in. I will mainly focus on building up tension in my trailer and trying to make the viewer jump.

Initial Thoughts

I have to analyse a range of different film trailers with different genres, this is so i can gain an understanding of what makes a film genre, i will create my own teaser trailer for my own film so by deconstructing a range of different genres of trailer then i will be able to decide on which genre i would like to recreate myself for my own trailer. I will analyse a range of different film posters and DVD covers also to find out how these can build up a specific genre.

I will research;

• look at different film trailers on different genres to find out more about the genre
• Find out which genres i would be able to recreate easily
• Find out how film posters build up a specific genre
• different DVD covers genres

The different genres i will look at are as follows;

• Comedy
• Horror
• English Drama
• Gang Culture
• Action