I have conducted some secondary audience research for the film, "The Exorcism Of Emily Rose" as the genre is horror. I have found out some statistics for this film from the website 'PearlandDean'; 51% of the audience are females and 49% males, this fact doesn't give me a clear insight into the different genders for genres as the both have practically the same percentage of male and female viewers. However the age group which this film was for is clear, 55% of the audience where between the age of 15 - 24, 30% of the audience is between the age of 25 - 34, 12% of the audience is between the age of 35 and 44, and finally 3% of the audience is 45+. Also 0% of the audience is between the age of 4 and 14. This have given me a good insight into what age group i would aim at, 55% of "The Exorcism Of Emily Rose"audience are between the age of 15 and 24.
Paranormal Activity, released in November 2009 is a film in the horror genre, this film is unique because it is filmed in a style of a handheld camera documentary by the characters. I found the following information on the website 'Pearl and Dean', Paranormal Activity's audience was 53% male and 47%, this still leaves the gender for horror genres open as they are both close numbers with only a 6% difference. However the age the films audience was gives us a good clear view, with 79% being aged 15-24, this is a very large section and 21% being over 25. This gives me a good clear view of what age i should think about aiming at as Paranormal Activity is a similar film to one i wish to create a trailer for.
After looking at a few different horror films i have found out that this genre is mainly aimed at males, however they are also aimed at females but more Gorey films with violence are aimed at males. Also i have found out that horror films are clearly aimed at 15 to 24 year olds as this is there main audience, also they are aimed at 25 to 34 year olds with only a small percentage aimed at people older than 45.
From my secondary audience research i have found out that horror movies are generally aimed at males, but also females are still a large proportion of their audience. Also i have found out that the horror genres main audience is between the ages of 15 and 24.
This is a video profile for 'townies' who, from my secondary research, are my target audience for the horror genre. I found this information out from the website 'UK Tribes' and the video from 'YouTube'.
2 comments:
Good at identifying your audience but try and discuss technical and asthetic features that you'll use in order to appeal to the target audience........what representations will you use and why? how will you construct them?
why not get outside with a camera and make a montage video of who your target audience is?
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