Primary audience research

I will start my primary audience research off by asking 20 people, 10 male and 10 female, at random in the library to complete my questionnaire, this will help me gain a better understanding of my target audience and there wants. Here is an image of my questionnaire template.

Since the image above is hard to read i have posted the contents of the questionnaire bellow;

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Audience research Questionnaire
Please circle only one answer per question.

Gender- M F

Favourite genre of film? - Horror Action Comedy ChicFlick Thriller RomCom Drama Fantasy Romance Adventure Crime/Gangster

How often to you visit the cinema each month? - 5+ 4 3 2 1 never

If you visit the cinema, who do you go with? - Friends partner family on your own

Do you prefer to watch films at home or at the cinema? - Home cinema

How often do you buy films? - Very often frequently sometimes rarely never

Do you buy films that you have already seen? - yes no

Would you watch a film simply because it has a specific actor in? - yes no

Would you watch a film simply because it has been directed by a specific director? - yes no

What is your favourite non alcoholic drink?- Coke fanta sprite Dr Pepper tea coffee orange juice water

What is your favourite alcoholic drink?- Larger/beer cider wine spirits alcopops

Out of the following, which music genre do you prefer? - Rock Pop Hip-hop R’n’B Indie Metal Dance Trance Rap Drum’n’Bass

How often do you read film magazines?- Never Rarely Sometimes Often Very often

What is the maximum price you would pay for a film magazine?- £1 £2 £3 £4 £5 £6+

Thank you for completing this questionnaire

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From this simple questionnaire i have found out some key facts, also since i had already found out the age and gender of my target audience from my secondary research this has only helped me find out more.

This is a pie chart i have created from the feedback i gained from my questionnaire. As you can see the majority of people said that horror was there favourite type of genre, comedy came in second and action third. 40% of the people preferred horror as there favourite so this tells me that i have a wide and large audience to aim at.

I have found out that people visit the cinema about twice a month and normally visit the cinema with there partner or friends, however people prefer to watch films at home. I found out that people frequently buy films, also films that they have already seen before. A major question that was answered was "Would you watch a film simply because it has a specific actor in?" this question was answered with 80% of people saying they would, however only a minor 15% said they would watch a film because of a specific director, this have given me a good insight into the importance of actors.

I also completed some research into peoples tastes in music and drink, i found out that coke was voted the most popular non alcoholic drink and cider topping the question for favourite alcoholic drink, this has helped me understand what my target audience like. Also i found out that rock and pop music scored equally high for the favourite genre of music.